Knowledgebase: Affiliates
My Affiliate Service has thousands of users, why is my revenue so low?
Posted by on 14 June 2016 07:42 AM

There are many factors that can affect revenue for ad-supported services, but the primary two are CPM and Fill Rate. The first thing to look for is where your users are located, because the highest CPMs are generated in the US, Canada and Europe. If the majority of your users are located outside of those countries, then your revenue will likely be lower due to a minimal CPM and poor fill rate. CPM is the cost per thousand users that see a video ad (typically in the £3 - £6 range) and fill rate is the percentage of the time that an ad displays. We always strive for 100% fill but realistically it settles in the 60% to 80% range for high demand territories.

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